Now-Again Records: Loving On The Flipside - Sweet Funk & Beat-Heavy Ballads 1969-1977 Vinyl 2LP

An absolutely stunning anthology of beat-heavy soul jams and love ballads from Now-Again, the same folks that brought you that awesome Soul Cal comp! Loving On The Flipside contains some of the most incredible baby-making jams this here reviewer has ever heard. The songs contained here, mostly overlooked funk 45 B-sides released between the years of 1966 and 1977, are a potent combination of sweet soul and deep funk - a style of music the label lovingly refers to as "sweet funk." It is the dichotomy of heavy funk rhythms with sweet, soulful harmonies that are at the root of the sweet funk genre, a combo heard through and through on every selection featured on the release. Obviously it is no easy task to find jams of this caliber, so Now-Again actually reached out to New York's Truth & Soul to help find more sweet funk swooners and beat-heavy ballads to round out the release. Thanks to their help, Loving On The Flipside features 21 sweet funk gems from the likes of the Darling Dears, The Equatics, Black Velvet, Black Exotics, Eunice Collins, Symphonic Four, Rhythm Machine, and many others. Includes code for download of the full album plus digital liner note booklet containing extensive essays highlighting the artists featured on the compilation. Highly recommended.

• black double vinyl pressing
• includes download code for WAV files + extensive digital liner note booklet
• original release year: 2012
• music label: Now-Again Records 2018

reviewed by TKB 10/2012